First impressions count. It takes less than 20 seconds to make that all-important initial impact. And since that all-important first step in many business relationships now relies on written communication, getting your tone of voice and writing style right is essential. Knowing how to leverage your words to create exactly the right impression immediately gives you a competitive advantage. No matter what your business writing needs, be it simple grammar rules, structuring your communication, improving visual clarity, organising information, understanding your audience or other powerful tips, we can help you make the right impact on any audience. Our Business Writing Skills course focuses on the three most common challenges we face with our written communiqués – ensuring we are trusted, read and understood. Delegates learn how to nail these communication pillars, both by critiquing copy and by practicing writing clear, professional business communications on the spot. To support these pillars, delegates also review core grammar rules and explore how structure gives strength to writing. And since understanding your reader underpins everything about how you write, delegates will also develop techniques to analyze the intended audience and adapt accordingly.