Make Strategic Decisions: Enterprise Business Simulation in Dubai



Exercise business thinking for winning results. Align your people behind your strategy.

In Enterprise, teams act as companies competing for the same customers in a fierce marketplace. Each participant assumes a management role in Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The goal? Earn short-term profit while creating long-term value.

Over 8 years, teams annually win or lose customers based on the company’s offer and performance. Success is a calculated marathon, not a mad dash to the finish line.

Propel your company to the top with Enterprise—a fierce competition that ignites ambition and builds strategy.

Key Business Concepts

  • Competition
  • Pricing
  • Value propositions
  • Operational efficiency
  • “Red and blue oceans”
  • Market intelligence
  • Positioning and branding
  • Product portfolio management
  • People and processes
  • Planning and execution: strategic vs. operational dilemmas
  • Decision-making
  • Cross-functional collaboration
  • Team and role dynamics

Employee Results

Through the tough competition of Enterprise, participants learn to:

  • Put strategy into practice—fast.
  • Prioritize based on the right information.
  • Attract the right customers and monitor customer satisfaction.
  • Assess the company’s current performance.
  • Recognize the company’s most important value drivers.
  • Understand the roles and benefits of strategy and branding.
  • Use resources wisely.

Real Life Application

Enterprise helps companies who want to be on top and stay on top by:

  • Targeting and selling to preferred customers.
  • Developing and keeping an attractive and profitable product portfolio.
  • Getting the most out of people and processes.
  • Creating a strong, sustainable brand.
  • Communicating company strategy.
  • Building common understanding of the big picture in each employee.


Quick Facts

Key themes

Strategy, operational action, competitive positioning.

Target group

Senior managers, middle managers, entrepreneurs and others with marketing, sales, business and financial responsibilities.


Board-based business simulation with digital support.


1-1.5 days, corresponding to 8 years of fictional operation.

Number of participants

12-30. Participants are divided into 4-6 teams, and multiple games can be held simultaneously.


Enterprise is available in Bulgarian, English, French, Italian, Japanese, Mandarin Chinese, Polish and Swedish, however we continously translate our simulations into more languages.